Avec près de 20 ans à occuper plusieurs postes et gravir les échelons en marketing pour devenir cadre, cette spécialiste du marketing ayant remporté des prix a été au cœur de plusieurs marques bien aimées, dont les préférées des Canadiens; Moose Light, Alexander Keith et Swiss Chalet. En 2017, elle a fondé Marketing on Purpose, qui aide les propriétaires de petites entreprises à créer des marques qui se distinguent et pour lesquelles on tombe amoureux.
Tout au long de sa carrière, elle a lancé quelques marques et des extensions de gamme, de marques repositionnées et a géré des centaines de promotions de même que de nombreuses campagnes à la télévision, la radio, en ligne, par courriel, de fidélité et dans les médias traditionnels. Elle est extrêmement compétente pour travailler avec des marques dans un large éventail d’industries pour créer leur « voie numérique » et promouvoir l’engagement du client.
Elle est la créatrice de la Brand-Worth-Loving Method pour aider les petites entreprises à se démarquer et à se positionner pour avoir des liens plus approfondis avec les clients, de même que la créatrice du ACRE Growth System pour les aider à créer des plans de marketing qui mènent leurs entreprises au niveau suivant d’impact et de croissance.
Boost Engagement on Facebook
Part 1: Create posts that engage and help turn followers into buyers.
This workshop is right for you if you are struggling to get engagement on your posts, you can't figure out what to post, and you want an easier process for posting.
- Understand the difference between posting to post and posting to create buyers
- Determine the right content mix for your business
- Learn tips that will help you increase post engagement and visibility
- Learn how to use Facebook Publishing Tool
Part 2: Analytics: understand your insights & save time
This workshop is right for you if you want to understand how your posts are performing and continually improve your engagement results.
- Learn how to use Facebook Insights, and how evaluate your posts.
- Discover and experiment with repurposing posts so you don't always have to come up with new ideas.
- Learn time-saving tips that will help you schedule a month of posts at a time.
Anglais
Online Workshops - 4 hours (2 * 2 hours)
Créer une stratégie Facebook organique qui favorise la vente
La plupart des entreprises utilisent Facebook, mais leurs efforts ne portent pas leurs fruits, car une simple publication indiquant ce que l’on vend n’est pas attirante et ne se traduit pas par des ventes. Apprenez comment créer une stratégie Facebook unique à votre entreprise qui vous aidera à améliorer votre engagement et à obtenir plus de ventes pour vos efforts.
• Créer une stratégie qui favorise la création de liens et la loyauté et qui facilite le développement d’idées.
• Se vendre sur Facebook sans trop pousser et dissuader vos abonnés.
• Favoriser l’interaction et la conversion simplement en modifiant vos habitudes de publication.
L’atelier en français sera fourni par interprétation simultanée.
Anglais
Atelier en ligne – 3 heures (3 * 1 heure)
Building Your Buyer Persona
Please note this is a series of 3 one-hour online workshops and 1 hour of coaching per participant.
No matter where you spend your marketing time and dollars, to create
effective marketing that drives buying behaviour you must identify and
understand your ideal customers. You need to know more than just their demographics and your assumptions.
This workshop takes you from identifying who your
ideal customer is to the primary research you need to truly learn how to
motivate buying behaviour to creating a comprehensive buyer persona to use in
all your marketing efforts moving forward.
- Determine who exactly your ideal
customer is based on four key criteria.
- Discover what a buyer persona is and how you can use it in your marketing.
- Discover the interview technique and
questions you need to ask do you can identify the real triggers for your buyers
- Research ideal clients on Social Media using the snooping technique to augment your primary research.
- Interpret your research with your
coach to create a comprehensive Buyer Persona.
Entrepreneurs, potential entrepreneurs, marketing staff will benefit from participating in this series.
Anglais
Online Workshop - 3 hours (Series of 3 one-hour online workshops + 1 hour of coaching/participant)
Increase Sales with Better Product Pages
If you sell products online and want to increase the conversion rate so you can sell more, this two-part series is for you.
- Understand conversion rates and how increasing them can impact your sales.
- Optimize your product pages for your ideal customers
- Write compelling product descriptions
- Create professional-looking images and videos to promote your products.
Anglais
Online Workshop - 2 hours (2 * 1 hour)
Speed Up and Improve Your Marketing with ChatGPT
Facilitated by Hayley Bohan, Marketing on Purpose
With its creative and analytical mind, its brand experience Hayley has the strongest desire to prove that brands that do good do better. Find in Hayley a raw, truth-telling and passionate coach.
AI (Artificial Intelligence) becoming much more commonplace today and ChatGPT, an advanced chat bot, and free informational resource, has become a popular way to support marketing efforts. Though it may seem scary or inauthentic to some to use tools like ChatGPT, it actually provides a way for you to improve your marketing, stay more consistent and still be true to who you are.
ChatGPT provides an opportunity for businesses to save a tremendous amount of time and create some pretty amazing content for their marketing.
By the end of this workshop participants will be able to:
- Understand what ChatGTP is, how to get it, and how to use it
- Learn how to create commands that generate better output from ChatGPT
- Generate ideas for and write marketing content using ChatGPT
- Understand the capabilities and limitations of ChatGPT
This workshop is great for anyone who does marketing for any type or size of business.
Anglais
Online Workshop (1.5h)
